Wednesday, August 3, 2011

business plans. start.

You want to have written a business plan and don't know where to start. Here is my structure of a business plan:

The main sections
• Proposal (for external business plans)
• Profile & Industry
• Strategy & SWOT
• Product & Customers
• Markets & Regulation
• Sales & Competitors
• Manufacturing & Suppliers
• Management & Team
• Finance & Capital

Appendix
• Basic assumptions
• Detailed calculations
• Technical details

The left part of the dual titles is descriptions and numbers. The right part of the dual titles is actors, their interests and behavior.

Process
• Only one person should have both responsibility and authority for writing a business plan.
• You need another person from outside the team for reading of releases. With a fresh head. From related industry or professional in business plans. Always pay written feedback.
• After the initial filling, you will get your own vision. You will correct the structure and rewrite the plan again. Typically three times, it is important to have stopped.

Structure
There is no fixed structure. Most often it is determined by for whom you are writing a business plan.
Professional standards actually define:
• leading audit firms (Big4)
• leading consulting company (McKinsey etc.)
• leading marketplaces (NYSE, LSE, TSE etc.)
• the largest international organizations: the United Nations (UNIDO), the European Union (TACIS).

Size
It is not limited. Write brief and to the case.

"I wrote the business plan. And it was a page and a half, and I had raised all the money before I even sent the plan out." Arthur Rock

Result
Upon reading the business plan, a competent amateur can understand right away:
• what it is,
• how it works,
• where the money is.
Moreover, in the process of writing a business plan you will learn a lot about your business, your market and your team.

"In preparing for battle I have always found that plans are useless, but planning is indispensable." Dwight David Eisenhower
Modern sound: Plans are nothing, planning is everything.

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